Author: Michael Klare From the author of "Resource Wars," comes a landmark assessment of the critical role of petroleum in America's actions abroad. With clarity and urgency, "Blood and Oil"...
Author: Richard McGregor 'Superb . . . an essential, riveting guide to how the rising power really works' Jonathan Fenby 'Marvellous . . . should be read by anyone doing...
Author: Philip Kotler Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. The Marketing Plan...
Author: Paul du Plessis Borkowski's Textbook on Roman Law is the leading textbook in the field of Roman law, and has been written with undergraduate students firmly in mind. The...
Author: H. Geneen In the 1960s and '70s and American businessman named Harold Geneen transformed a hodgepodge of small companies into a $28 billion industrial empire called ITT. Now, at...
Authors: Charles Merle Crawford, C. Anthony Di Benedetto This updated text provides a management approach to newproducts management, from the perspective of marketing. It usesbusiness world applications to reinforce the...
Author: Tim Harford Synopsis: From the author of 'The Undercover Economist, ' this book applies the economics of rational choice theory to modern life. Harford explains, for example, why drug...
Author: Michael Lewis 'Everything, in retrospect, is obvious. But if everything were obvious, authors of histories of financial folly would be rich . . . ' From Black Monday to...
Author: F. Kalshoven Synopsis: This fully revised fourth edition of Constraints on the Waging of War considers the development of the principal rules of international humanitarian law from their origins...
If the twentieth century was the American century, then the twenty-first century belongs to China. Now the one and only Jim Rogers shows how any investor can get in on...
Author: Andrew Ross Sorkin Sorkin delivers the first true behind-the-scenes, moment-by-moment account of how the greatest financial crisis since the Great Depression developed into a global tsunami. The book is...
Author: Karl E. Case For the 1 semester principles of macroeconomics course. Reviewers tell us that Case/Fair is one of the all-time bestselling POE texts because they trust it to...
Author: Amy Wilkinson "Based on in-depth interviews with more than 200 leading entrepreneurs, [including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, JetBlue, Gilt...
Author: Michael E. Porter In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals...
Author: James M. Fallows The author of the highly acclaimed "Blind Into Baghdad" reports firsthand on the momentous changes taking place in China and what it means for America. Photographs...
Author: Martin Roll This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and...
Author: Jon Frost In more than twenty years, Jon Frost has worked with the mad, the bad, the brave, the stupid, the spectacular and the heroic. In his time as...
Authors: J. Edward Russo, Paul J. H. Schoemaker Presents a guide to making effective business decisions, filled with worksheets, questionnaires, case studies, and techniques that will assist all levels of...
Author: Chris Barez-Brown We all have good days and bad days at work. Some days you feel bullet-proof. People listen to you, your meetings run like clockwork, and you keep...
Author: Peter L. Bernstein A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable ...an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists...
Author: Kenneth Pomeranz The Great Divergence brings new insight to one of the classic questions of history: Why did sustained industrial growth begin in Northwest Europe, despite surprising similarities between...
Synopsis: Karpal Singh is widely regarded as the best criminal and constitutional lawyer practising in Malaysia today. Since graduating from the University of Singapore in 1969 he has been a...
Authors: Jack Welch, John A. Byrne Jack Welch was perhaps the greatest corporate leader of the 20th century. When he first became CEO of General Electric in 1981 the company...
Authors: Dave Allan, Matt Kingdon, Kris Murrin, Daz Rudkin We all know how important creativity is at work. New ideas, fresh solutions, and innovative approaches are always talked about, but...
Authors: Frederick A. Crawford, Ryan Mathews The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred...
Authors: Frederick F. Reichheld, Frederick F.. Reichheld, Thomas Teal
Argues that consumer and employee loyalty are key to success, and discusses how to obtain and preserve loyalty
Author: Kurt Eichenwald In a study of the Enron scandal, the author goes behind the scenes to profile the players and expose business practices involved in the financial and political...
Author: Gungwu Wang For the past century, all kinds of Chinese people seemed to have tried to be ?modern?. At the same time, the standards of modernity have been set...
Authors: Kevin Lane Keller, Philip KotlerFor undergraduate and graduate courses in marketing management.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.This...
Authors: Mary Jo Hatch, Ann L. Cunliffe Organization Theory offers a clear and comprehensive introduction to the study of organizations and organizing processes. It encourages an even- handed appreciation of...
Authors: Steven D. Levitt, Stephen J. Dubner Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner...
Author: Ashlee Vance In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most...
Author: Joanna Barclay Change is the new norm in society, and it's having a devastating impact on organizations. The proof? Insecure, demoralized employees and the lowest levels ever of employee...
Wish you could turn your talent for cake baking and decorating into a profitable business? Then this is THE book for you ! Written exclusively for the home baker, this...
Author: David A. Aaker Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. As industries turn increasingly hostile, it is clear...
Author: Charles R. Morris "Makes a reader feel like a time traveler plopped down among men who were by turns vicious and visionary."--The Christian Science Monitor The modern American economy...
Author: Leo Katz In Ill-Gotten Gains, Leo Katz describes the underlying principles that not only guide the law but also moral decisions. Mixing wit with insight, anecdotes with analysis, Katz...
Author: James Lowell
Offers tips for creating a budget, selecting appropriate investments, tracking progress, designing mutual fund portfolios, and investing for retirement
Author: New York Festivals The organization responsible for producing nine world-renowned awards competitions, New York Festivals′ mission is to showcase the world′s newest and most exciting ideas in advertising-the best...
Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a personÆs life. One Show Annual celebrates all...
Author: Max H. Bazerman Praise for Smart Money Decisions "If you need to negotiate anything . . . from a pay increase to buying or selling a house-this book covers...
Synopsis: At the time of Burma's military coup in 1962, Wendy Law-Yone was fifteen. The daughter of Ed Law-Yone, daredevil proprietor of The Nation newspaper, she'd grown up amidst the...
Author: Christine K. Jahnke "In this must-have guide, one of the nation's premier speech coaches, Christine K. Jahnke, details the practices and techniques of successful women to help all women...
Author: Robert M. Wachter The New York Times Science Bestseller from Robert Wachter, Modern Healthcare's #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers...
