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Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.* Divided into 15 specific product or services to cater to a wide variety of marketers.

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

ISBN: 9780470820551
Authors: Jim Aitchison
Publisher: Wiley
Date of Publication: 2002-06-06
Format: Hardcover
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Goodreads rating 3.64
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.* Divided into 15 specific product or services to cater to a wide variety of marketers.