This book is a must-read for business managers who aspire to build and sustain long-term customer relationships. With real-life examples and case studies shared by industry leaders, readers can learn how to successfully implement customer relationship management strategies and improve their company's profitability. Don Peppers and Martha Rogers, renowned thought leaders in CRM, provide valuable insights on how to tackle the current competitive marketplace through a strategic customer-centric approach.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Managing Customer Relationships : A Strategic Framework
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This book is a must-read for business managers who aspire to build and sustain long-term customer relationships. With real-life examples and case studies shared by industry leaders, readers can learn how to successfully implement customer relationship management strategies and improve their company's profitability. Don Peppers and Martha Rogers, renowned thought leaders in CRM, provide valuable insights on how to tackle the current competitive marketplace through a strategic customer-centric approach.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
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