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Author: Martin Roll
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Very Good - This is a preloved book, but it is in pristine condition. There should be no yellowing, no foxing, and no writings of any kind on the pages. This book is good as new — lucky you!