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Desperately Seeking the Audience is an insightful critique of the television industry's rampant pursuit of its audience, seen through the lens of Foucault's theory of power and knowledge. Ien Ang's ethnographic approach delivers a fresh perspective on the active role of television viewers, challenging conventional assumptions and throwing new light on our television culture. This book is ideal for those who are interested in understanding the complexities of the television industry and how it shapes our perceptions of the world.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.
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Desperately Seeking the Audience

ISBN: 9780415052702
Estimated First-hand Retail Price: $72.39
Authors: Ien Ang
Publisher: Routledge
Date of Publication: 1991-03-21
Format: Paperback
Regular price Our price:   $2.63 56% off
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Goodreads rating 3.69
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Desperately Seeking the Audience is an insightful critique of the television industry's rampant pursuit of its audience, seen through the lens of Foucault's theory of power and knowledge. Ien Ang's ethnographic approach delivers a fresh perspective on the active role of television viewers, challenging conventional assumptions and throwing new light on our television culture. This book is ideal for those who are interested in understanding the complexities of the television industry and how it shapes our perceptions of the world.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.