"You Are a Brand! is a comprehensive guide for those who want to take control of their professional lives. Catherine Kaputa's strategies help you develop a unique and memorable personal brand that will leave a lasting impression on potential employers or clients. With new chapters dedicated to social media and crafting a perfect elevator speech, this updated edition offers practical tactics for the modern workplace. Filled with inspiring stories from successful entrepreneurs, You Are a Brand! is essential reading for anyone looking to take their career to the next level."

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Learn insider secrets for career success from THE personal branding strategist.Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd In Person and Online, How Smart People Brand Themselves for Business Success .Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

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