This book is perfect for those who want to understand the power of their instincts and the art of quick decision-making. Malcolm Gladwell intriguingly explores the realm of snap judgments and uncovers how our unconscious mind provides us with valuable information in an instant. Through captivating stories, he challenges the idea that all quick decisions are rash and hasty, showing how they can be incredibly accurate. Prepare to have your perspective on snap judgments completely transformed.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Rash, impetuous, hasty, careless -- snap judgments conjure up a troubling list of negatives. But Tipping Point author Malcolm Gladwell, aware that the flip side of a snap judgment is a brilliant intuitive act, set out to discover what underlies our gut decisions, exploring when we can (and should) trust them even whether we can learn to make good ones. From recognizing a brilliant French horn soloist to avoiding another Amadou Diallo shooting, he offers surprising insights into the power of the unconscious to get it right. Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of "The Tipping Point", campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.