If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.

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Simon Pont and his panel of experts examine and assess the digital impact on our world and consider its future implications. From new realities to transparency, the digital world is open source, instant access and with no more secrets. Digital State explores what this means for consumers and how they interact with businesses and the world around them. It also explores how businesses and brands can best evolve to prosper in a new era.In a world where even the census and voting process is going digital and paperless and "digital" is redefining our democratic process, we need to be aware of just how those influences are shaping our world. With contributions from an international panel of experts such as Faris Yakob, Chief Innovation Officer at MDC Partners New York, and Mark Gent, SVP, Media & Research at 20th Century Fox International, Digital State gives us a groundbreaking analysis of brands and consumers in a brave new world.

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