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Managing Customer Relationships : A Strategic Framework

Note: Actual cover image may differ as publishers may re-use ISBN codes for books of the same edition with different covers.

Managing Customer Relationships : A Strategic Framework

$12.08
Description

Authors: Don Peppers, Martha Rogers

In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised and updated, Managing Customer Relationships, Second Edition contains principles that serve business managers as a useful underpinning for understanding how to build and manage customer relationships. Written by Don Peppers and Martha Rogers, two of the foremost thought leaders in CRM, the new edition contains updated examples, case studies, and references with contributing works from various industry leaders. show more

  • Availability: in stock Many in stock Out of stock You can purchase this book but it's out of stock
  • Vendor: Thryft Singapore
  • ISBN: 9780470423479
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