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Cases in Marketing Management and Strategy

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Cases in Marketing Management and Strategy


Author: Ang Swee-Hoon

Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; and low- and high-technology industries.


Good - This book has been used, but it is still in a clean condition. There should be no brown spots, but do expect slight yellowing or some writings on the pages.

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