Note: Actual cover image may differ as publishers may re-use ISBN codes for books of the same edition with different covers.
Author: Ang Swee-Hoon
Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; and low- and high-technology industries.
Good - This book has been used, but it is still in a clean condition. There should be no brown spots, but do expect slight yellowing or some writings on the pages.